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Establish marketing budgets — BPMN business process model based on the APQC PCF framework

The Establish marketing budgets BPMN model describes a business process that includes the following activities: Confirm marketing alignment to business strategy, Determine costs of marketing, Create marketing budget, Determine projected ROI for marketing investment. This business process model is based on the APQC's PCF® framework. [Source]
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Establish marketing budgets — BPMN business process model based on the APQC PCF framework

APQC PCF, BPMN

APQCBPMN140
create marketing budget, confirm marketing alignment, determine projected roi, marketing investment, determine costs, business strategy — Establish marketing budgets
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