Establish marketing budgets — BPMN business process model based on the APQC PCF framework
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The Establish marketing budgets BPMN model describes a business process that includes the following activities: Confirm marketing alignment to business strategy, Determine costs of marketing, Create marketing budget, Determine projected ROI for marketing investment. This business process model is based on the APQC's PCF® framework. [Source]
Published on 2022-06-09
Establish marketing budgets — BPMN business process model based on the APQC PCF framework
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