Develop marketing strategy — BPMN business process model based on the APQC PCF framework
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The Develop marketing strategy BPMN model describes a business process that includes the following activities: Define offering and customer value proposition, Define pricing strategy, Define and manage channel strategy, Analyze and manage channel performance, Develop marketing communication strategy, Design and manage customer loyalty program. This business process model is based on the APQC's PCF® framework. [Source]
Published on 2022-06-09
Develop marketing strategy — BPMN business process model based on the APQC PCF framework
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