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Develop marketing strategy — BPMN business process model based on the APQC PCF framework

The Develop marketing strategy BPMN model describes a business process that includes the following activities: Define offering and customer value proposition, Define pricing strategy, Define and manage channel strategy, Analyze and manage channel performance, Develop marketing communication strategy, Design and manage customer loyalty program. This business process model is based on the APQC's PCF® framework. [Source]
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Develop marketing strategy — BPMN business process model based on the APQC PCF framework

APQC PCF, BPMN

APQCBPMN131
develop marketing communication strategy, manage customer loyalty program, manage channel strategy, customer value proposition, manage channel performance, define pricing strategy, define offering — Develop marketing strategy
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