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    Develop marketing communication strategy — BPMN business process model based on the APQC PCF framework

    The Develop marketing communication strategy BPMN model describes a business process that includes the following activities: Develop customer communication calendar, Define public relations (PR) strategy, Define direct marketing strategy, Define internal marketing communication strategy, Identify new media for marketing communication, Define new media communication strategy, Define point of sale (POS) communication strategy, Define communication guidelines and mechanisms. This business process model is based on the APQC's PCF® framework. [Source]
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    Develop marketing communication strategy — BPMN business process model based on the APQC PCF framework

    APQC PCF, BPMN

    APQCBPMN137
    define internal marketing communication strategy, define new media communication strategy, develop customer communication calendar, define direct marketing strategy, identify new media, define communication guidelines, define public relations, communication strategy, marketing communication, define point — Develop marketing communication strategy
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