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Develop and manage promotional activities — BPMN business process model based on the APQC PCF framework

The Develop and manage promotional activities BPMN model describes a business process that includes the following activities: Define promotional concepts and objectives, Develop marketing messages, Define target audience, Plan and test promotional activities, Execute promotional activities, Evaluate promotional performance metrics, Refine promotional performance metrics, Incorporate learning into future/planned consumer promotions. This business process model is based on the APQC's PCF® framework. [Source]
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Develop and manage promotional activities — BPMN business process model based on the APQC PCF framework

APQC PCF, BPMN

APQCBPMN142
refine promotional performance metrics, evaluate promotional performance metrics, test promotional activities, execute promotional activities, define promotional concepts, planned consumer promotions, develop marketing messages, define target audience, incorporate learning — Develop and manage promotional activities
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