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    Develop and manage marketing plans — BPMN business process model based on the APQC PCF framework

    The Develop and manage marketing plans BPMN model describes a business process that includes the following activities: Establish goals, objectives, and metrics for products/services by channel/segment, Establish marketing budgets, Develop and manage pricing, Develop and manage promotional activities, Track customer management measures, Analyze and respond to customer insight, Develop and manage packaging strategy, Manage product marketing content. This business process model is based on the APQC's PCF® framework. [Source]
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    Develop and manage marketing plans — BPMN business process model based on the APQC PCF framework

    APQC PCF, BPMN

    APQCBPMN139
    track customer management measures, manage product marketing content, manage promotional activities, manage packaging strategy, establish marketing budgets, manage pricing, customer insight, establish goals — Develop and manage marketing plans
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