Design customer experience — BPMN business process model based on the APQC PCF framework
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The Design customer experience BPMN model describes a business process that includes the following activities: Define and manage personas, Create customer journey maps, Define single view of the customer for the organization, Define a vision for the customer experience, Validate with customers, Align experience with brand values and business strategies, Develop content strategy. This business process model is based on the APQC's PCF® framework. [Source]
Published on 2022-06-09
Design customer experience — BPMN business process model based on the APQC PCF framework
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