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Design customer experience — BPMN business process model based on the APQC PCF framework

The Design customer experience BPMN model describes a business process that includes the following activities: Define and manage personas, Create customer journey maps, Define single view of the customer for the organization, Define a vision for the customer experience, Validate with customers, Align experience with brand values and business strategies, Develop content strategy. This business process model is based on the APQC's PCF® framework. [Source]
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Design customer experience — BPMN business process model based on the APQC PCF framework

APQC PCF, BPMN

APQCBPMN19
create customer journey maps, develop content strategy, define single view, customer experience, manage personas, business strategies, brand values, align experience — Design customer experience
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