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Design and manage customer loyalty program — BPMN business process model based on the APQC PCF framework

The Design and manage customer loyalty program BPMN model describes a business process that includes the following activities: Define customer loyalty program, Acquire members to customer loyalty program, Build engagement and relationship with members, Monitor customer loyalty program benefits to the enterprise and the customer, Optimize loyalty program value to both the enterprise and the customer. This business process model is based on the APQC's PCF® framework. [Source]
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Design and manage customer loyalty program — BPMN business process model based on the APQC PCF framework

APQC PCF, BPMN

APQCBPMN138
monitor customer loyalty program benefits, optimize loyalty program value, define customer loyalty program, customer loyalty program, build engagement, acquire members — Design and manage customer loyalty program
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