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Define offering and customer value proposition — BPMN business process model based on the APQC PCF framework

The Define offering and customer value proposition BPMN model describes a business process that includes the following activities: Define offering and positioning, Develop value proposition including brand positioning for target segments, Validate value proposition with target segments, Develop new branding. This business process model is based on the APQC's PCF® framework. [Source]
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Define offering and customer value proposition — BPMN business process model based on the APQC PCF framework

APQC PCF, BPMN

APQCBPMN132
develop value proposition including brand positioning, validate value proposition, develop new branding, target segments, target segments, define offering — Define offering and customer value proposition
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