Define offering and customer value proposition — BPMN business process model based on the APQC PCF framework
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The Define offering and customer value proposition BPMN model describes a business process that includes the following activities: Define offering and positioning, Develop value proposition including brand positioning for target segments, Validate value proposition with target segments, Develop new branding. This business process model is based on the APQC's PCF® framework. [Source]
Published on 2022-06-09
Define offering and customer value proposition — BPMN business process model based on the APQC PCF framework
APQC PCF, BPMN
APQCBPMN132
develop value proposition including brand positioning, validate value proposition, develop new branding, target segments, target segments, define offering — Define offering and customer value proposition
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