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Define and manage channel strategy — BPMN business process model based on the APQC PCF framework

The Define and manage channel strategy BPMN model describes a business process that includes the following activities: Determine channels to be supported, Establish channel objectives, Determine channel role and fit with target segments, Select channels for target segments, Identify required channel capabilities, Evaluate channel attributes and potential partners, Orchestrate seamless customer experience across supported channels, Develop and manage execution roadmap. This business process model is based on the APQC's PCF® framework. [Source]
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Define and manage channel strategy — BPMN business process model based on the APQC PCF framework

APQC PCF, BPMN

APQCBPMN134
orchestrate seamless customer experience across supported channels, identify required channel capabilities, evaluate channel attributes, establish channel objectives, manage execution roadmap, determine channel role, determine channels, select channels, target segments, target segments, potential partners — Define and manage channel strategy
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