Define and manage channel strategy — BPMN business process model based on the APQC PCF framework
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The Define and manage channel strategy BPMN model describes a business process that includes the following activities: Determine channels to be supported, Establish channel objectives, Determine channel role and fit with target segments, Select channels for target segments, Identify required channel capabilities, Evaluate channel attributes and potential partners, Orchestrate seamless customer experience across supported channels, Develop and manage execution roadmap. This business process model is based on the APQC's PCF® framework. [Source]
Published on 2022-06-09
Define and manage channel strategy — BPMN business process model based on the APQC PCF framework
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