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Analyze and respond to customer insight — BPMN business process model based on the APQC PCF framework

The Analyze and respond to customer insight BPMN model describes a business process that includes the following activities: Monitor and respond to social media activity, Analyze customer website activity, Analyze customer purchase patterns, Develop business rules to provide personalized offers, Monitor effectiveness of personalized offers and adjust offers accordingly. This business process model is based on the APQC's PCF® framework. [Source]
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Analyze and respond to customer insight — BPMN business process model based on the APQC PCF framework

APQC PCF, BPMN

APQCBPMN144
analyze customer purchase patterns, analyze customer website activity, social media activity, develop business rules, adjust offers accordingly, provide personalized offers, personalized offers, monitor effectiveness — Analyze and respond to customer insight
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